Writing a Press Release to Promote your Business

We are often asked by the businesses how press release are worthy of their business and why they should use it for themselves. One thing that we all know is that visibility is the key to powerful publicity and only news can provide you with the publicity that you are looking for. The best weapons to get that publicity are articles, columns, and press releases. And the press releases are the most important of them all.

According to NewswireNEXT, “Press releases contain the news on the interesting topics, and you can also include important and special information that you think should be publicized. So, it can also include announcements for the events, relevant worksheets, tips, techniques and so on.”

However, you have to make sure that you are making it newsworthy otherwise you will not be able to get the best coverage of your press release. Coverage is something that can be earned with credibility, and that is why you should aim for uniqueness while writing the press releases. Once you manage to achieve the coverage, you and your business will enjoy the benefits of it. The prospect of the business profile will rise. Even a single good story can give you the publicity that you are looking for. But this revolves around newsworthy press releases and to enjoy awareness and promotion you have to work for it.

If you have been able to provide publishers with a press release that can attract the people than the promotional process will get further easy. Although there is no guarantee that press release will ever get released or not but it is in your hand to make sure that it makes way in the published section. Press releases are a great vehicle of communication and putting them on the website will make them an effective mean of promotion. However, the reason for the usage of the press releases can be different for different businesses and companies. Following are some of the reasons for which press releases can be written.

  • Starting a new business
  • Introducing a new product
  • Celebrating an anniversary
  • Announcing a restructuring of the company
  • Offering an article series for publishing
  • Opening up branch or satellite offices
  • Receiving an award
  • Receiving an appointment
  • Participating in a philanthropic event
  • Introducing a unique strategy/approach
  • Announcing a partnership
  • Changing the company or product name
  • Earning recognition of the company, product or executives by a publication
  • Announcing that you’re available to speak on particular subjects of interest
  • Starting position regarding a local, regional or national issue
  • Announcing a public appearance on television, radio or in person
  • Launching a website
  • Announcing free information available
  • Announcing that you’ve reached a major milestone
  • Obtaining a new, significant customer
  • Expanding or renovating the business
  • Establishing a unique vendor agreement
  • Meeting some unusual challenge or rising above adversity
  • Restructuring your business or its business model
  • Setting up a customer advisory group
  • Announcing the results of research or surveys you have conducted
  • Announcing that an individual in your business has been named to serve in a leadership position in a community, professional or charitable organization
  • Sponsoring a workshop or seminar
  • Making public statements on future business trends or conditions
  • Forming a new strategic partnership or alliance
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What is a hard money loan?

Many people who have purchased real estate in the past have walked through a traditional bank loan process. If you are included in this group of people, you may be aware that a bank or other type of financial institution has a predetermined set of requirements that your loan request must meet. For example, you must have a specific debt-to-income ratio and a minimum credit score. When you fail to meet the bank’s requirements, your loan application is declined. When you take a closer look at hard money loans, you will realize that there is another financing solution available that may be a great fit for your current needs.

Where to Find Hard Money Loans

A hard money loan is not available through your primary bank, your credit union or any other financial institution. This is because a hard money loan by definition is a type of financing that is offered by a private lending company or by a private investor. Essentially, these investors or lending companies are using their own funds to extend a loan to you. In order to find a hard money loan, you must feel comfortable venturing away from the major financial institutions that you are familiar with. However, this does not mean that you should expose yourself to shady activities. Consider getting recommendations from your real estate agent, mortgage broker or another professional. If you find a company online, do your homework to thoroughly vet the company before providing any personal financial information.

How to Use Hard Money Loans

Hard money loans are not the best financing solution for all projects, but they are a lifesaver for some projects. You must understand when the appropriate time is to seek hard money loans so that you can use this financing source strategically. Hard money lenders typically have considerable flexibility to think outside the box when analyzing loan requests. Their collateral is the real estate, so most loan scenarios that are based on realistic or actual property value can be considered. Keep in mind that these are usually scenarios that banks will not look at. Therefore, hard money loans are commonly used to fund a short-term acquisition, such as if you are flipping a house or a commercial property. They may also be used to fund a project that needs to close quickly or to fund a project that does not currently qualify for bank financing. This type of financing is often used to position a property so that it can be sold for a profit or so that it becomes profitable for the owner to retain ownership of after permanent financing is obtained.

What to Expect From Hard Money Loans

Hard money lenders are pledging their own funds when they approve a loan. More than that, they are funding loan scenarios that banks will not touch because of their perceived risk. With this in mind, you can understandably expect a hard money loan to have a substantially higher interest rate and higher fees than a bank loan. In addition, a hard money loan usually has a rapid closing time because the lender does not need to analyze personal financial documentation and credit reports. The loan term on a hard money loan is often 18 months or less, and a balloon payment is commonly required as the last loan payment.

Remember that each hard money lender that you contact may have a different level of interest in your loan request. Some may pass on it altogether, and others may offer more or less competitive loan terms. While you only want to request quotes from reputable hard money lenders, you should compare multiple quotes before deciding to proceed. Because your financing terms will play a major role in the overall profitability of your real estate transaction, you need to crunch the numbers to ensure that the financing that you are offered yields the desired return on the transaction.

Making Money Online at Home in Your Spare Time

Whatever similar keyword you type into Google you come up with a million or more searches for people wanting to work at home. How can we satisfy this growing army of would-be entrepreneurs? Are they just looking, or are they serious about wanting to work at home.

What exactly are they all searching for? There are so many ways of making money online; here are a few business ideas that come to mind:

Selling imported paintings

Selling portraits of people or pets, painted from photographs

Specific or hand-made greeting cards

Golfing products

Weight loss products – always popular

There are so many ideas, the list could be pages long, in fact any hobby that has a following of people with a disposable income can be considered. Check out magazine racks for ideas. Some ideas will be more profitable than others so do some research into viability and numbers by searching on Google with the keyword tracking tool.

If you were looking and I asked you what you were looking for, could you tell me?

would you be looking to work at home on-line part-time?

would you want your home business to be simple to set-up?

Would you like it to be low-cost?

Do you have a laptop you can use, and an internet connection?

Would you like the flexibility to expand it at a later date?

Would you like to work flexible hours to fit into your life-style?

If you’d answered yes to the above questions I would suggest affiliate marketing, as this is simple to start and run, it is low-cost, and can be flexible, but you would need to commit to spending some-time daily on learning techniques and growing your hobby business. Being involved every-day is much better than fits and starts!

It is best to start whilst you have an income from your current work as it doesn’t happen immediately you have to give it time and effort to grow and learn your new skills. A mentor to guide you initially will save you time, and trial and error as you will follow a proven path. Don’t reinvent the wheel.

Affiliate marketing is a system for sending customers to other people’s products, and getting paid, with no face to face selling. You don’t have to build a website unless you want to or deal with payments delivery or customer service. It is all taken care of for you. It is the simplest system I know for starting online.

Is this the kind of business you would be looking for? You can choose any niche or hobby that appeals to you; in fact it is better if it is a topic you are passionate about as you will enjoy working on it! Especially if later you intend to produce your own products.

There is a great deal of information available on the web, and YouTube and on Facebook groups, recommendation is always good.

A few books that could help you:

If you need to make your current job more satisfying whilst you build your business part-time “Thank God its Monday” by Charles Cameron and Suzanne Elusorr. (Strange title it isn’t religious)!

“Do It a Guide to Living Your Dreams” by John-Rodger and Peter McWilliams, to convince you now is the time and you can do it!

“Living with Passion” by Peter L. Hirsch, he offers you 10 secrets to success.

If you need a new laptop: “Microsoft Windows 8 Made Easy, has great illustrations. Or you could choose a good reconditioned model if you prefer Windows 7.

Well I hope there are some suggestions here to help you if you are one of the millions searching and I would like to wish you every success in your new venture. Growing your own business is one of the most exciting things you can choose to do – I love it.

FREE VIDEOS on Affiliate Marketing

Sarah Staar – Super Affiliate and Renown Coach has allowed me to share her amazing Marketing Videos. She guides you through the process SHE USES to build a profitable and successful business, FAST.